Mastermind Toys marks first holidays with new owner focused on babies, ‘kidults’ | Unpublished
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Source Feed: The Globe and Mail
Author: Tara Deschamps
Publication Date: December 6, 2024 - 15:12

Mastermind Toys marks first holidays with new owner focused on babies, ‘kidults’

December 6, 2024
In a nook of Toronto’s Union Station, one of the country’s most beloved toy shops is working to send customers a message: “We’re open and we’re here to stay.”It was just a year ago that Mastermind Toys filed for creditor protection on one of the busiest shopping days of the year, Black Friday. The 40-year-old retailer known for educational toys blamed the move on increasing competition, COVID-19 disruptions and a deteriorating economy that had customers tightening their belts.


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