For Canadian influencers, working in the U.S. offers an alluring promise: more fame, opportunity and money

// custom header art window.tgam.meta.photo_desktop = ""; window.tgam.meta.photo_mobile = ""; window.tgam.meta.video = "https://www.theglobeandmail.com/files/editorial/Life/lf-lc-oc-bagger-creator-braindrain-XXXX/sq_influencers_money_loop.mp4"; window.tgam.meta.caption = "Some of Dan Rodo’s TikTok videos have over 20 million views, but because his account was based in Canada, he never earned any money from the platform."; window.tgam.meta.credit = "@danocracy/supplied"; // custom header layout parameters window.tgam.meta.headline_overlay = false; window.tgam.meta.headline_overlay_vertical_position = "centre"; // top, centre, bottom window.tgam.meta.headline_overlay_horizontal_position = "centre"; // left, centre, right window.tgam.meta.headline_overlay_gradient = false; window.tgam.meta.two_column = true; window.tgam.meta.swap_column = false; window.tgam.meta.full_width = false; window.tgam.meta.dark_background = true; window.tgam.meta.dark_background_colour = ""; window.tgam.meta.centre_headline = false; window.tgam.meta.large_headline = false; window.tgam.meta.sans_headline = false; window.tgam.meta.label_text_colour = ""; window.tgam.meta.label_box_colour = ""; window.tgam.meta.label_text_colour_overlay = "" ; window.tgam.meta.label_box_colour_overlay = ""; window.tgam.meta.audio_bar = false; // custom header display overrides (optional): window.tgam.meta.display_head = "Creator differences"; window.tgam.meta.display_deck = "For Canadian influencers, working in the U.S. offers an alluring promise: more fame, opportunity and money"; window.tgam.meta.label = ""; window.tgam.meta.byline = "Samantha Edwards"; window.tgam.meta.byline2 = ""; window.tgam.meta.creditline = "The Globe and Mail"; On Dan Rodo’s art TikTok account, the Canadian content creator racked up 1.8 million followers posting videos of himself 3-D printing Air Jordans, crafting a baseball bat out of bubble gum and resin, and tufting a rug with the PlayStation logo. The latter was his most popular clip, with more than 47.1 million views.In the United States, a viral video like that could net its creator anywhere from a couple hundred to several thousand dollars, paid out by TikTok itself. But Mr. Rodo had no big cheque to cash: The platform doesn’t compensate Canadian creators.