Conservative MPs get more online engagement than Liberals and NDP combined, study finds

A new study from McGill University says Conservative MPs far outpace their Liberal and NDP counterparts in online engagement, partly due to the their voices being amplified on X.The report from McGill’s Media Ecosystem Observatory found in 2024, online posts from federal Conservative MPs garnered 61 per cent more engagement – likes, shares and comments – than those from Liberal and NDP MPs combined.It found that engagement with Conservative politicians on X has increased 52 per cent since Elon Musk, a key ally of U.S. President Donald Trump, took over the platform previously known as Twitter in 2022.