U.S. wine and spirits off the menu long-term for majority of Canadian drinkers: report

American wine and spirits producers can expect a continued cold shoulder from Canadian drinkers even if sales restrictions are dropped, according to a survey conducted by IWSR. A new report by the London-based beverage alcohol market analyst says 69 per cent of Canadian drinkers have not only stopped buying U.S. alcohol, but they also don’t plan to buy it again. Richard Halstead, chief operating officer of consumer insights and custom analytics for IWSR (formerly International Wine and Spirits Record) says his group is not used to seeing such strong opinions expressed. The data typically falls into more of a bell curve. “We’ve got a very strong view, which has been very strongly expressed,” he explains.