Source Feed: The Globe and Mail
Author: Eric Andrew-Gee
Publication Date: September 24, 2025 - 10:48
Montreal advertising firm Sid Lee embracing AI for campaign ideas
September 24, 2025
There are many ways in which the offices of the Montreal advertising firm Sid Lee would be unrecognizable to a midcentury ad man.
Instead of two-martini lunches and Scandinavian furniture, the self-described creative agency that came up with the Toronto Raptors’ We The North campaign has fizzy water on tap in its white-on-white temple of millennial cool. No one smokes. A woman is CEO.
Unpublished Newswire
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