Source Feed: The Globe and Mail
Author: Greg Mercer
Publication Date: December 1, 2025 - 05:00
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World Cup contracts turn Toronto and Vancouver bylaw staff into FIFA’s brand police
December 1, 2025
In June of next year, fans will pack into the Dog and Bear, a popular sports bar on Toronto’s Queen Street West, to watch countries battle it out in soccer’s greatest tournament, which is being co-hosted for the first time in Canada. Just don’t call it a “World Cup” watch party.
The 2026 World Cup is expected to be the most lucrative sports event ever staged, with FIFA’s revenues projected to be in excess of $14-billion, according to a recent report by a British marketing firm.
Unpublished Newswire
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