A clean start: Why Pantone chose white  

Pantone’s Colour of the Year announcements rarely go unnoticed, but their billowy pick for 2026—Cloud Dancer, a soft, airy white—was met with more head-scratching than applause from the design industry. As interiors trend toward modern nostalgia, handcrafted warmth and comforting colour stories, many expected Pantone to follow suit. Instead, the global colour authority pivoted sharply away […]