Sora, OpenAI's generative video app, is history. Here's what that means for the firm's future | Page 8 | Unpublished
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Publication Date: March 27, 2026 - 04:00

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Sora, OpenAI's generative video app, is history. Here's what that means for the firm's future

March 27, 2026

OpenAI has decided to scrap Sora, its app that generated videos based on user prompts. The move reveals that the company, once the disruptor-in-chief of the AI world, is now facing something of an identity crisis as it struggles to pick a lane on the busy road to profitability.

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