As drinking dries up, Quebec's liquor board faces criticism over efforts to boost sales | Page 906 | Unpublished
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Publication Date: May 6, 2026 - 04:00

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As drinking dries up, Quebec's liquor board faces criticism over efforts to boost sales

May 6, 2026

With the consumption of alcohol on a steady decline, the province’s state-run liquor retailer is making an aggressive attempt to make sure sales don’t dip. Public health experts question whether it's going too far.



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