Canada's historic run at World Cup fuels players' hunger for future tournaments

Hockey is still king in Canada despite the relative success of the national soccer team in this year’s FIFA World Cup, as well as the increased profile of Toronto and Vancouver as hosts of several games. This is the conclusion shown by a Leger survey conducted for the Association of Canadian Studies, which sought to understand whether the heightened visibility of the World Cup has had an impact on Canadian sports preferences. The findings from the July 10-12 survey suggest that hockey has a firm place at the top of the country’s favorite sport hierarchy. Though, soccer is establishing...