How social media influencers are shaping campaign strategy this federal election

Jagmeet Singh looks straight into the camera, his long dark hair out of the turban he traditionally wears. “Let’s get ready,” he says in the TikTok video, twisting his tresses up into a tight topknot.Riffing on the social media platform’s popular Get Ready With Me trend, the NDP Leader spends the next five minutes tying his turban while explaining the differences between him and Pierre Poilievre and why he’s the best leader to fight for the working class.