What Ontario's anti-tariff ad says vs. what Ronald Reagan said in his speech

The decision of the Ford government to run an anti-tariff advertisement using the voice of former President Ronald Reagan has led to an abrupt halt to trade negotiations between Canada and the United States.

The ad, which was shared on social media by the Ontario premier on Oct. 16, borrowed an audio clip of Reagan’s radio address in April 1987 . U.S. President Donald Trump called it “fake.” He also said the Ronald Reagan Presidential Foundation & Institute announced that the advertisement was done “fraudulently.”

“Tariffs are very important to the national security and economy of the U.S.A.,” said Trump in a post on Truth Social on Thursday. “Based on the egregious behavior (sic), all trade negotiations with Canada are hereby terminated.”

“Canada cheated and got caught,” Trump said in another post , on Friday. “They fraudulently took a big buy ad saying that Ronald Reagan did not like tariffs, when actually he loved tariffs for our country, and its national security.”

Meanwhile, the Ronald Reagan foundation shared its own statement . It said the ad “misrepresents” the address, and added that the Ontario government “did not seek nor receive permission to use and edit the remarks.”

On Friday, Ontario Premier Doug Ford seemed to stand by the ad. “Canada and the United States are friends, neighbours and allies. President Ronald Reagan knew that we are stronger together. God bless Canada and God bless the United States,” he said in a post on X.

Read the Ontario advertisement and Reagan’s address in full.

When someone says, “Let’s impose tariffs on foreign imports,” it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes for a short while it works, but only for a short time.

But over the long run, such trade barriers hurt every American worker and consumer. High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars. Then the worst happens. Markets shrink and collapse. Businesses and industries shut down and millions of people lose their jobs.

Throughout the world, there’s a growing realization that the way to prosperity for all nations is rejecting protectionist legislation and promoting fair and free competition.

America’s jobs and growth are at stake.

My fellow Americans:

Prime Minister Nakasone of Japan will be visiting me here at the White House next week. It’s an important visit, because while I expect to take up our relations with our good friend Japan, which overall remain excellent, recent disagreements between our two countries on the issue of trade will also be high on our agenda.

As perhaps you’ve heard, last week I placed new duties on some Japanese products in response to Japan’s inability to enforce their trade agreement with us on electronic devices called semiconductors.

Now, imposing such tariffs or trade barriers and restrictions of any kind are steps that I am loath to take. And in a moment I’ll mention the sound economic reasons for this: that over the long run such trade barriers hurt every American worker and consumer. But the Japanese semiconductors were a special case. We had clear evidence that Japanese companies were engaging in unfair trade practices that violated an agreement between Japan and the United States. We expect our trading partners to live up to their agreements.

As I’ve often said: Our commitment to free trade is also a commitment to fair trade.

But you know, in imposing these tariffs we were just trying to deal with a particular problem, not begin a trade war.

So, next week I’ll be giving Prime Minister Nakasone this same message: We want to continue to work cooperatively on trade problems and want very much to lift these trade restrictions as soon as evidence permits. We want to do this, because we feel both Japan and the United States have an obligation to promote the prosperity and economic development that only free trade can bring.

Now, that message of free trade is one I conveyed to Canada’s leaders a few weeks ago, and it was warmly received there.

Indeed, throughout the world there’s a growing realization that the way to prosperity for all nations is rejecting protectionist legislation and promoting fair and free competition. Now, there are sound historical reasons for this. For those of us who lived through the Great Depression, the memory of the suffering it caused is deep and searing. And today many economic analysts and historians argue that high tariff legislation passed back in that period called the Smoot-Hawley tariff greatly deepened the depression and prevented economic recovery.

You see, at first, when someone says, “Let’s impose tariffs on foreign imports,” it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes for a short while it works — but only for a short time. What eventually occurs is: First, homegrown industries start relying on government protection in the form of high tariffs. They stop competing and stop making the innovative management and technological changes they need to succeed in world markets. And then, while all this is going on, something even worse occurs.

High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars. The result is more and more tariffs, higher and higher trade barriers, and less and less competition. So, soon, because of the prices made artificially high by tariffs that subsidize inefficiency and poor management, people stop buying. Then the worst happens: Markets shrink and collapse; businesses and industries shut down; and millions of people lose their jobs.

The memory of all this occurring back in the thirties made me determined when I came to Washington to spare the American people the protectionist legislation that destroys prosperity.

Now, it hasn’t always been easy. There are those in the Congress, just as there were back in the thirties, who want to go for the quick political advantage, who will risk America’s prosperity for the sake of a short-term appeal to some special interest group, who forget that more than 5 million American jobs are directly tied to the foreign export business and additional millions are tied to imports.

Well, I’ve never forgotten those jobs. And on trade issues, by and large, we’ve done well. In certain select cases, like the Japanese semiconductors, we’ve taken steps to stop unfair practices against American products, but we’ve still maintained our basic, long-term commitment to free trade and economic growth.

So, with my meeting with Prime Minister Nakasone and the Venice economic summit coming up, it’s terribly important not to restrict a president’s options in such trade dealings with foreign governments. Unfortunately, some in the Congress are trying to do exactly that. I’ll keep you informed on this dangerous legislation, because it’s just another form of protectionism and I may need your help to stop it.

Remember, America’s jobs and growth are at stake.

Until next week, thanks for listening, and God bless you.

• Trump says trade talks with Canada 'terminated,' claiming Ontario used 'fake' anti-tariff Reagan ad
• Carney and Ford say they’re on the ‘same page’ in U.S. trade talks

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