Canadian return trips from U.S. tank nearly 30% in October: StatCan

Today’s beer drinkers aren’t just reaching for lagers anymore. They’re embracing sweeter flavours, lower-alcohol options and more adventurous profiles, according to industry experts. A spokesperson from Labatt Brewing Company, Canada’s largest brewer, said Canadians have begun to drink “lighter, easy-drinking styles” in the last five years. Fruity flavours such as ‘Bud Light Lime Time’ and ‘Mango Lime’ are popular with younger drinkers, the brewer says. “Lime-flavoured beer, for example, made up 51% of the flavoured beer category in Canada last year and Bud Light Double Lime was the...