British Columbia pulls U.S. anti-tariff ad campaign in favour of coordination with Ottawa

British Columbia has pulled a planned anti-tariff advertising campaign.

Premier David Eby announced Monday that the province will not proceed with its digital advertisement campaign targeting U.S. audiences.

The campaign was intended as a protest against American tariffs on Canadian softwood lumber.

The decision reflects a broader effort to avoid escalation in trade tensions with the U.S., as well as to avoid the type of negative response exhibited by President Donald Trump to Ontario’s recent TV ad campaign.

Trump pointed to Ontario’s ads as the reason for him halting ongoing trade discussions with Canada.

The B.C. government had planned to run ads highlighting the impact of tariffs on home construction and renovation costs, but the ads have now been scrapped.

Eby said Monday that future communications regarding tariffs will be coordinated with Ottawa, emphasizing an “integrated approach” between the federal and provincial governments.

The move comes after a forestry summit in Vancouver, where federal and provincial ministers discussed strategies to support the forestry sector in the midst of the ongoing tariff war.

In speaking with reporters on Monday, Eby and federal Intergovernmental Affairs Minister Dominic LeBlanc emphasized the need for a unified, strategic effort to address trade issues with the U.S. and support affected industries in Canada.

• Here's how much Ronald Reagan hated tariffs, in his own words
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