Rogers invests $50-million to address excessive screen time among youth

Rogers Communications RCI-B-T says it is investing $50-million over five years to address the excessive time teens and tweens spend on screens.

The telecom giant launched a national school program Thursday that Tony Staffieri, the president and CEO of Rogers, said is meant to change behaviour and help youth develop healthy relationships with screens. It involves bringing professional athletes to schools to talk about healthy screen use.