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Canadian homeowners could earn thousands during World Cup matches. Here's how
A report from global professional services firm Deloitte has outlined how much money homeowners in Toronto and Vancouver stand to make by renting out their properties during the upcoming FIFA World Cup. The bottom line: Torontonians could bring in an average of $2,700 by renting out their space during tournament games, while Vancouverites stand to make $4,200.
The report is a 192-page tome titled The Role of Airbnb in the FIFA World Cup 2026: An Analysis of Economic and Social Contributions During and After the Tournament. It was commissioned by Airbnb, which last week launched an incentive program across the 16 North American cities that are hosting World Cup games this summer.
It promises a US$750 (roughly $1000 Canadian) bonus for newly listed host properties that are made available during the event, on top of what they may earn from visitors.
“We estimate that approximately 146,000 tourists requiring accommodation will visit Toronto and nearby areas,” the report says of the upcoming event. “This figure includes around 28,000 Airbnb guests, who are expected to contribute 187,000 guest nights.”
In continues: “We project total host earnings in Toronto and surrounding areas during the World Cup to reach nearly US$13 million, resulting in an average earnings per host of approximately US$2,000 over the event duration (US$173 per night).”
This includes what it calls a conservative estimate of a 90 per cent hike in prices “due to high demand during the World Cup period.”
Vancouver numbers are even higher. The report estimates some 204,000 tourists will visit Vancouver and surrounding areas, including 32,000 Airbnb gusts spending an average of 213,000 guest nights.
“We project total host earnings in Vancouver and surrounding areas during the World Cup to reach nearly US$18 million, resulting in an average earnings per host of approximately US$3,100 over the event duration ($US219 per night),” the report states.
These numbers are similar to overall averages, although Airbnb operators in some World Cup cities are expected to earn even more, with New York topping the list at US$5,700. Lowest among U.S. cities is Philadelphia (US$1,900), while the Mexican host cities average between US$900 and US$1,800.
Toronto is set to host six FIFA World Cup games at BMO Field, while Vancouver will host seven games at BC Place during the tournament, which runs from June 11 to July 19.
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