Businesses are betting big on FIFA-related events. But will it pay off? | Page 16 | Unpublished
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Source Feed: CBC News - Canada
Publication Date: June 11, 2026 - 04:00

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Businesses are betting big on FIFA-related events. But will it pay off?

June 11, 2026

Screening parties, brand activations, special menus — businesses across Toronto and Vancouver are stepping up their game to attract customers during the FIFA World Cup, which starts this week and runs until mid-July.

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