Designer Joe Borovich created the original Vancouver Canucks logo | Unpublished
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Source Feed: The Globe and Mail
Author: Tom Hawthorn
Publication Date: January 28, 2026 - 04:15

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Designer Joe Borovich created the original Vancouver Canucks logo

January 28, 2026

On Oct. 9, 1970, the Vancouver Canucks skated onto the ice for their inaugural National Hockey League game. They wore white sweaters with a striking blue-and-green crest on the chest.

The crest depicted a rounded-corner rectangle resembling a hockey rink as seen from overhead. A hockey stick set inside the rink revealed a stylized letter C for Canucks. The tricolour palette was inspired by the natural wonders of British Columbia with green for the forests, blue for the ocean and white for snowcapped mountains.



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