Re: Conservative Attack Ad Gets Parody Video | Unpublished
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Unpublished Opinions

James OGrady's picture
Ottawa, Ontario
About the author

I am the founder of Unpublished Media Inc., a company I started in 2012. I am also a communications professional and community activist, living in Nepean, Ontario. And, I am a hockey goaltender, political hack and most importantly, an advocate for grassroots, participatory democracy at all levels of government.

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Re: Conservative Attack Ad Gets Parody Video

April 21, 2013

I made these two comments on the Bulldog blog this week with regard to the Conservative Party's attack ads on Justin Trudeau, the new leader of the Liberal Party of Canada.

April 21: http://bulldogcanadian.com/conservative-attack-ad-gets-parody-video/

This is the type of humorous commercial the Liberals should have tried in the last election. It cuts to the point and eludes to a well known rumor here in Ottawa without actually saying it.

Humor defeats all attack ads. Too bad it took a radio station to actually make it happen.

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April 16: http://bulldogcanadian.com/let-the-trudeau-attack-ads-begin-video

As a communications professional, I hate political attack ads. There is nothing lower. You can point out the deficiencies of a candidate without attacking someone personally. During the 2007 provincial election, the Green Party of Ontario used humour to make its points. A big reason the NDP did so well in the 2011 federal election is because of the humorous nature of their advertising campaign. Only the least creative of communicators resort to negative tactics like attack ads.

In a letter I wrote to the Globe & Mail in 2011, I point out the problems with attack ads. You can read it on Unpublished Ottawa at: http://bit.ly/112ABWz.