Trudeau, Scheer, or Singh? | Unpublished
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Having conducted research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm. We have the capacity to conduct surveys, focus groups (on- and offline), membership surveys, elite and stakeholder consultations, and build online research communities. Our team combines the experience of our Chairman Bruce Anderson, one of Canada’s leading research executives for two decades, with the energy, creativity and research expertise of CEO David Coletto, PhD. We all value integrity, hard work, and creativity believing good research insights come from an intense focus on our clients, rigourous methods, and occasionally challenging convention. Whether it is a public opinion study on a challenging issue or consumer research on likelihood to recommend, our team has the experience and energy to deliver deep insights on-time, on-budget, and with creative perspective. - See more at: http://abacusdata.ca/about/#sthash.euNpekw1.dpuf

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Trudeau, Scheer, or Singh?

December 30, 2018

How people think about political leaders has to do with a lot of factors, well beyond their policy positions. Voters develop a sense of what kind of person they are, whether they can be trusted in different ways.

To help shed light on how Canadians are thinking about the three major party leaders heading into this election year, we reprised some questions we ran early in 2016 ten months before the last election. Here’s what the results revealed:

• On 9 of 10 items tested, more people would trust Justin Trudeau than either of the other two leaders. The widest gaps were on trust to babysit your kids, choose the best movie to watch, prefer to have over for family dinner, give your kids career advice. Mr. Trudeau trailed Andrew Scheer on one item: which leader would make the best CEO of a large company.

• Mr. Scheer was top pick in terms of making the best large company CEO and was tied with Mr. Trudeau for “prefer to negotiate a contract on your behalf”. His weakest results were on “cook the best meal” and “most likely to lend you $100 if you needed it”.

• Jagmeet Singh was third on all but two items: “most likely to lend you $100” and “cook the best meal”.