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After McDonald's CEO mocked for taking tiny bite of new burger, Burger King weighs in
MacDonald’s CEO Chris Kempczinski is being widely mocked online for a video he shared promoting the fast food chain’s newest burger, the Big Arch.
“The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?” Kempczinski says in the caption.
“I love this product. It is so good. I’m gonna do a tasting right now, but I’m gonna eat this for my lunch, just so you know,” he says in the video.
He goes on to list the ingredients, such as a “unique” seeded bun before taking a miniscule bite.
Commenters have mocked him for taking a bite so tiny the bun looked pretty much untouched.
“That was the smallest first bite I’ve ever seen,” said one .
TikTok users like this one , which has topped 1 million likes , sent up the CEO in parodies of his video.
In it, the commenter pretends she is “Chris K” and says of a McDonald’s cheeseburger: “Whoa, that is a big burger. I’m not even sure how I’m supposed to pick this up. I’ve never seen a product this big before.”
She goes on to take a small nibble of the cheese sticking out on the side.
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In another TikTok , which has also received more than a million views, the commenter appears to have a tear in his eye before he fakes gagging while preparing to take “a Big Arch bite.” Then he turns the burger toward the camera. It clearly hasn’t been touched.
Burger King jumped in with its own TikTok video on March 2.
Tom Curtis, the president of Burger King U.S. & Canada, can be seen taking a big bite of a Whopper.
“Only one thing missing, a napkin,” he says afterward.
The burger chain’s U.K. Instagram account also weighed in. “We couldn’t finish it either,” the @burgerkinguk account posted on Kempczinski’s video.
“Lots to unpack here,” Wendy’s wrote Tuesday afternoon.
Even the Mini Cooper brand account weighed in: “ Gonna start test driving our cars 1 metre at a time,” the company wrote on Instagram.
McDonald’s rolled out the Big Arch Burger across the U.S. on Tuesday, March 3. It was launched in Canada back in August 2024. It includes two quarter-pound beef patties, three slices of white cheddar cheese, crispy onions, slivered raw onions, lettuce, pickles and Big Arch Sauce, sandwiched between a toasted sesame and poppy seed-coated bun.
The creation is the fast food giant’s “biggest” burger, according to the McDonald’s website .
Burger King also announced recently that its Whopper is getting a re-do for the first time in nearly 10 years.
Forbes Magazine notes that McDonald’s and Burger King “have been taking jabs at each other for decades, though McDonald’s has historically been more restrained.”
In 2017, says Forbes, Burger King offered free Whoppers to anyone dressed as a clown on Halloween, capitalizing on “creepy clown” fears and poking fun at McDonald’s mascot Ronald McDonald.
The following year, it launched a “Whopper Detour” campaign, undercutting McDonald’s prices by having neighbouring locations sell the Whopper for 1¢ via their app.
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