Big Tech Is a Big Issue for The Walrus

OTTAWA — Just days after Quebec opted not to join the nine other Canadian provinces in signing a landmark operating agreement to allow direct-to-consumer (DTC) interprovincial sales of alcohol, Paul Cirka wrote to Premier Christine Fréchette. The CEO and founder of CIRKA Distilleries in Montreal lamented the fact that Quebec spirits producers like him cannot yet submit applications to sell in other provinces. “While producers in other provinces are developing relationships with new clients, building their mailing lists, and establishing their brands in new provincial markets, Quebec...