Demand for Canadian-made goods gives rise to more direct-to-consumer sales, less focus on U.S. market

After a Wall Street Journal exclusive created a small firestorm of controversy on Sunday when it revealed Mark Carney has reportedly been racing towards making Canada an “associate member” of the European Union, the prime minister poured cold water on the idea later that day. “Look, we’re not looking to become a member of the European Union,” he said on the red carpet of the Toronto International Film Festival (TIFF) Sunday night, per The Globe and Mail. Rather, he said, Canada is starting talks with the EU about forming a “unique alliance.” “We share the same values, we have the...