Source Feed: CBC News - Canada
Publication Date: June 24, 2026 - 04:00
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Why a 25% discount on airline tickets wound up costing a Montreal couple more
June 24, 2026
A Montreal couple was confused and upset after they rebooked their Air Canada flight to take advantage of a new sale, and the rebooked tickets cost slightly more. Dynamic pricing, which can cause base fares to fluctuate, was partly to blame. Some experts are calling for more transparency when companies use dynamic pricing during a discount promotion.
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